Search Engine Optimization, is the set of processes which are performed in order to design the website related to the kind of category, to which it is belong and optimize it parallely along with it. In search engine optimization, the aim of optimizing the website is to index in the required search engine, especially in the first page of the searched result of the search engine relevance to the keyword or key phrases searched by the customer.
There is a common habit between all keyword searching user in search engine is that, they will check only the result of the first page of the search engine and in more specific only the first five search result. Indexing our website in first page within a short period is impossible without SEO process. If we want to display our website in first page in search engine result then we should have plenty of in- bound and out-bound links in our website.
Without popularizing our facilities and business process it is impossible for us to have our link in other websites which are having high page rank in search engine. Acquiring high page rank is not a one day process, it requires lots of hardwork to have high page rank in any search engines, because ranking our page depends upon the popularity of our page which are analyzed based on no of visitors for our websites and how many minutes they are staying in our websites and from which IP the user is visiting our website and the no of other websites are having links, which is connected to us. Even the page rank, quality and relevancy of the website which are connecting with us will also be considered to provide the page rank for us.
Now you say, is it possible to acquire page rank within a short period in ethical approach? Obviously the answer is a big No.
Ok, now let we know about the ins and outs of SEO process.
Actually SEO process is classified into two as
1. Onpage Optimization
2. Offpage Optimization
Onpage Optimization:
It is the process performed while designing the website. There are list of standard which we have to be followed while designing a websites and our source code should be developed by following the standards of W3C standards. It will be better, if you get your domain name as same as your prominent business related Keyword, which helps you to be more closer to the google search result with your prominent business related keyword.
The main keyword of the content should be placed in the title of the content and the title should be in the formatting of H1 tag, because search engine will consider title with H1 tag format will be an important and related to the content. The important keyword of the content should be highlighted with text formatting like bold, italic, underline, strong, emphasize, big, etc.
Content should be free from grammar mistakes and related to the title of it. The keywords appeared in the content should not be repeated not more than 15 percentage of its whole content. If it repeats the search engine will consider it as the content with stuffed keywords and report it as scam. It will create bad impression on our website, which affect our popularity for long period of time.
The template which we are selecting for our website should be SEO friendly. It means the template should be designed in such a manner that if search engine reads our website means, our content’s text should be crawled first then the links in our menu list. The secret hidden here is that the search engine will consider only the text and not either images or flash contents. If the content contains the image means then the search engine will crawl only the text value written in the alt attributes of the image tag.
In the case of links especially text links means search engine will consider the text to which the content is linked. In this case it will also analyze, whether the link to which it is linked is relevant or not. If it is not then it will consider it as scam. Even we can control the refreshing rate of our website by search engine by mentioning it in Meta tag. Role of Meta tag in web designing is an important factor in on-page optimization.
There are two types of Meta tags available in html and there are
1. < META HTTP-EQUIV="name" CONTENT="content" >
2. < META NAME="name" CONTENT="content" >
Meta names useful in terms of web design optimization are keywords, description.
The following factor in which we can promote our website as well as decline in the case if it is irrelevant to us, and there are Anchor text and text in alt attributes of image tag. So be careful while handling with these parameters while optimizing your website. while writing the content in meta name (description) don't simply inject your keyword without any grammar, because it will be displayed in the search result for user's search query.
Offpage Optimizing
It is the process of optimizing your website after the completion of website. This process is completely about website promotion. Website promotion involves link building, increase the no of visitors to our site, advertizing about our websites etc.
It involves various processes to link building like URL submission, Business submission, Article submission, Directories submission, and Sub-domain creation with a link to our website, reciprocal link creation with high ranking websites, social bookmarking, creating group in social networks and feeding our updates using RSS feeds.
During submitting our links be careful with submit your links in related links which consequently increase your popularity. Before submitting our websites we must have self assurance that our website is error free as per the W3C standard and not violating the rules of Web 2.0 standards. Our Website should not have any broken links and confirm that sitemaps & robots.txt are present in our website’s main folder and each webpage should be search engine friendly i.e, each webpage should be optimized with its relevant page titles. After conforming that the following things as perfect, then proceed to submit your website in search engine along with its relevant information.
Secondly submit your type of business with a link of your website in business submission websites. Thirdly submit your website in human editing web directories, eg www.dmoz.org . Then submit your business ads in your local, national and international classifieds in order to promote your business as well as increases your number of visitors to your website, which consequently increases your website popularity.
Right now 40 percentage of your offside optimization work is over. Now to increase your back-link of your website, submit your website URL links in URL submission, Article submission, Product Ad submission, Press release submission, Create sub-domains from free domain provider and add an article about your company with a link to your website.
After this create a group in blogs, Social networking websites and generate the RSS feed to upload your updates to the group members, this helps to prevail your presence as active in WWW. The reason behind this point is that the social network is closer with search engines and they are crawled by search engine very frequently. Therefore it helps to be closer with search engine, and you will be crawled more frequently.
Even you can use meta tag to mention the refresh rate, in order to convey our updation in our website, and be careful in mentioning the refresh rate of your website, which should not be less 6 minutes. If it so, then your website will be considered as spam by search engine.
These were my experience while optimizing my website with Google search engine. Happy to share my experience with everyone.
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Contributor's Note
I have shared my experience with you all. this Intel will be useful everyone who are all optimizing their websites with Google and other search engines.
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