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Role of Social Network in SEO
By Ashokrajan Balakrishnan of Metis Technologies Private Limited
Secret behind back-linking with Social Network Before getting into marketing of social network, let we know about how social network helping in providing high traffic for any website, actually search engine will crawl from website to website through their in-bound and out-bound links between each and every websites. That is why; we are calling the process of indexing the webpage by the search engine as Crawling. Hierarchy of crawling takes place from the website in which more dynamic changes taking place and down to the website which has less or no dynamic changes at all.
Do you know why search engine is doing like this, it is because the algorithm of search engine is designed in order to collect each and every websites available in the web. There is no meaning in simply collecting the list of website available in web; it may leads to data loss, so algorithm is designed in order to consolidate each and every data without any loss and without any false data. Imagine is it possible to get every data from web which is changing dynamically within every milli-micro seconds. Therefore algorithm was designed to crawled to the most dynamically changing website at first and proceed downwards towards the less dynamically changing webpages. Search engine will give rank to each webpages based on their popularity which is analyzed based on the no of visitors for some period of time, how long they are retaining in that same page and whether they are moving to other sub pages of that webpages or not. It will apply this method for each and every subpages of particular website and this result will affect the overall ranking of the page.
There is also another concept that if we are linked with high ranking website which is related to our category then we will acquire the same status as the linking partner has in search engine. Does it works, yes of course it surplus the popularity of our website. Therefore now we can come to a conclusion that, social network are very close to the search engine and has high ranking in search engines. By applying two theses which we discussed just above, it is clear that social networks are playing important role in SEO.
SEO is nothing but optimizing the website based on the algorithm of the search engine, but the search engines never disclose their algorithm due to its competition. But we can analysis based on our experience gained with the results of search engine. Even there is another problem in analyzing the search engine because they used to update their algorithm in order to overcome the optimizing process, which is nothing but understanding the loophole in the algorithm of search engine and follow it to break it and attain the first page position in the search engine. For eg; if a website is linked with website having high ranking in search engine with maximum no visitors then, automatically website will be given top position in search engine result even that is not related to our category, this is the example of loophole in search engine. This is what helps us to get Search engine’s first page position if our website link is placed in social network and then it is sure that we will get more visitors which leads to the high rank in the search engine.
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Contributor's Note
Unleashing the secret behind the link building with Social Network. Your comments about this article are invited.
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This intel was contributed by Ashokrajan
Ashokrajan
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May, 2012
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