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Is white hat seo better than black hat seo
By Ashokrajan Balakrishnan of Metis Technologies Private Limited
SEO tactics are separated into two wide categories: which are the tactics that search engines advise as part of good design, and those techniques that search engines do not support and reduce the effect of spam. Normally search engines are not encouraging the spamming. Some industry commentator classify these methods, and the practitioners who make use of them, as either white hat SEO, or black hat SEO. White hats have a tendency to construct results that last a long time, whereas black hats anticipate that their sites will ultimately be banned once the search engines find out what they are doing. A SEO tactic, technique or method is measured white hat if it obeys the search engines' guidelines and involves no cheating as the search engine guidelines. White hat SEO is not just about following rules, but is about ensuring that the matter a search engine indexes and consequently ranks it will produce. White hat advice is usually summed up as create content for users but not for search engines, and then making that content easily taken by the spiders, instead of attempting to match the algorithm. White hat SEO is in multiple ways similar to web development which indicates easy accessibility of the search engine even though the two are not the same. The purpose of White Hat SEO is used for effective marketing, making efforts to deliver quality content to the visitors who visit our site daily by seeing the quality content in our site. Traditional selling involves many process where as internet marketing simplifies all our work to market our products all over the world over internet. Search engines played vital role in on line marketing of our products from our doorstep itself. The purpose of seo is to bring our site in the top of page ranking by any major search engines like Google, Yahoo and MSN. Black hat SEO is an un necessary attempts to improve our page rankings in leading search engines like Google, Yahoo and MSN. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible and positioned off screen. The another black hat SEO method shows different page depending on whether the page is being requested by a human searcher or a search engine, this tactics is called as cloaking technique. In black hat SEO, because of this black hat technique we may push our site in leading search engine page ranking if the search engine finds the black hat SEO technique used in the website then the search engine ban our site from crawling . In black hat SEO definitely we will lose our business if the search engines stop sending visitors to our website. Due to these reasons we must avoid using black hat SEO in our website while promoting our site in the search engines page rankings especially in the major search engines such as Google, Yahoo and MSN where the major visitors search for their needs. |
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 |  | adac agreed with this intel. Mar 19, 2011 |
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This intel was contributed by Ashokrajan

Ashokrajan
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May, 2012
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