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Google Factors for SEO
By Ashokrajan Balakrishnan of Metis Technologies Private Limited
Google Factors for Quick & smart SEO Domain name selection is the first step when a website decision is made , it is advisable to register a domain name along with brand name and nature of business .For e.g. Sam is the brand name and is a floweriest, register as www.samfloweriest.com .
Page Title , the next immediate step to domain , this should be accurately describing the page content .Title should be more relevant to the page content and irrelevant title like untitled ,no title , should be avoided .Title should be brief and descriptive , should give a glance at sight and make sense when reading
Meta tags , the icon index for the search engine robots , where as the meta tags serves as entry key to the website for BOTS , “Page description” Meta tag gives a quick info about the complete website and its nature of contents to the google and other search engine robots .Google uses this as snippets for the website .The same will be used as section title for the open directories by the google
“Description” Meta tag should be unique for every page , this enables the search engines robots and users ( visitors) to read and understand this as index of the website
URL , Should be simple to read and understand .Instead of generating dynamic url until and unless it is very much necessary ( for financial transactions or confidential information parsing ) , use static readable and understandable url .For e.g
www.metistechnologies.in/services/webdesign/joomla.html
the above url conveys message easily to customer where are they currently
www.metistechnologies.in/id=205&0001/intoo11/page1.html is not understandable to users
So using the first pattern is always advisable
Sitemap, Ensure a clear sitemap is provided for your website. The website navigation should be easy and convenient for the users .If the user is unable to find the content from anywhere in the site .Make sure the site map is also available in the xml format for the robots to read and navigate , as navigation is very important for robots to understand a website.
Breadcrumb, is a must to use optional facility , this enables the users to quickly navigate back to previous section or the root page .Usually breadcrumb present in the left top corner of the page content .It is just row of internal links in the flow of horizontal patterns to show where is the user currently and the path of the page from root
Brokenlinks, should be avoided and if incase of no page found or 404 error a useful content should be placed to avoid visitors setting a bad opinion about the brand name and website
Information rich content, is the life line of a website , only rich contents can attract visitors again to the website .Make sure the contents are unique and not copied from web space. Never give irrelevant content to your business or service as well .Try to find the most searched keywords of google in “google keyword tool” , make sure you are providing the information which is searched by large number of people .This can attract visitors to your website
ALT tags , for images are very important , search engine robots should be considered as blind person, so the images will be understood by reading the ALT tag .Images should also be reduced in size without affecting the ideal look and feel. The file format should be commonly used ones. Say JPEG,GIF,TIF,PNG.
Robots.txt, is a file which tells the crawlers and robots which section they should read and which section should not be read and what is the frequency of follow .the standard file name format is “robots.txt”, the file being in the same name in root folder will allow the search engine crawlers to quick pick and action it
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Contributor's Note
This information is crush summary of our team's work experience , which was extract of our internal training program
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SEO is one of the hardest things to accomplish with the search engine continually changing their algorithms. But, if you stick to the basics you outlined, you should do well. Khon Kaen Retirement
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This intel was contributed by Ashokrajan
Ashokrajan
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May, 2012
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