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Do's and Don'ts of SEO process
By Ashokrajan Balakrishnan of Metis Technologies Private Limited
Search engine optimization, “seo”, is a much-debated subject and there is a lot of half-truths on the net. Let’s cut through the muck and talk about seo do’s and don’ts.
SEO Do's and Don'ts
Before blasting into the dos and donts, we require to define seo. Seo just refers to the strategy of a site to increase top rankings on the three search engines that rule the search traffic on the net – Yahoo, Google and MSN. If you do a search on Google, the seo listings are found in the huge segment on the left hand side of the page. Top rankings through seo are frequently called “organic rankings.”
The first seo do is to the most fundamental and the one we find the biggest mistakes in. Pick the exact keywords for your site! The right keywords are not what you personally think based on your familiarity of your service or product. They are not the phrases returned in the Overture inventory tool, an inaccurate tool if ever there was one. The only place you will find the precise keyword phrases you have to use are in Word-tracker.
The site gives you an analytical tool that provides the precise keyword phrases being used by your prediction, how often they are being used and which are easiest to get high rankings on. It costs a massive $8 for a single session, but you’ll want to get a year payment so you can pick up diverse cycles of keywords. Your prediction will search for different things in summer compared to winter.
The second seo do is the isolation keyword strategy. Many people will try to stuff as many keywords into a page as potential. Many seo gurus propose a keyword total of 10 to 15 words. This is an old approach that works, but it will take much longer to get high rankings. Instead, you should increase a list of as many keyword phrases as feasible. A single page should be made for each keyword phrase. For example, the keyword phrase for this page is “seo dos and donts”. The page is dedicated solely to this phrase, as are the meta tags. You should never have to pick one keyword phrase instead of a new for your site. Instead, you should make individual pages for every phrase.
A third seo do is the formation of the top and bottom of the page. The page should for all time start off with your keyword phrase as a heading. The first section of text should integrate your keyword phrase and the paragraph should also be your meta description. Following the first paragraph, you should list a bold subtitle of the exact keyword. Ultimately, the last paragraph of text on the page should also incorporate your keyword phrase as Yahoo tends to read it for some strange reason. You can see an example of this approach by analysing this page.
A major fourth seo do is interlinking. The links from one page of your site to another matter a lot. When you make a link, make sure the link is the anchor text for the page the view will be going to. Anchor text is simply the keyword phrase on that page. If you look at the base of this page, you will see such a link going to our “search engine optimization” page.
SEO don'ts are a dime a dozen. Don’t place your site name in your meta title, the search engines will list you high without it. Don’t skimp on text, you require at least 250 words per page. Don’t put database parameters in your urls since spiders have problems in analysing them. Stay away from flash as much as possible for the same cause. Stick to a single subject per page, don’t speculate around like a drunken web designer! For the love of God, don’t use frames. At last, keep your html code streamlined so search engines can read it with ease.
The list of seo do's and dont's is nearly never-ending. Follow these easy steps, however, and you will see marked development in your seo grade.
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Contributor's Note
This Intel will help you to understand the Do's and Don'ts of SEO.
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Lots of great information, thank you.
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This intel was contributed by Ashokrajan
Ashokrajan
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May, 2012
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